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I am founder and Managing Director of Mind Associates. I ama mischievous and ambitious character. I have been training professional people in the areas of Leadership, Communication, Attitude & Behaviour and Culture Change. I believe that we are capable of greatness if we can take control of our thinking.
Wednesday 4 November 2009

The Power of Language

It is interesting to watch the debate on what the X factor judges say (the feedback to the contestants) and whether or not this has any influence on the behaviour of the Public vote. Derren Brown hit the nail on the head when he was a guest on the celebrity panel with Holly Willoughby on Xtra factor. He said Louis Walsh said “People don’t like you Danyl, you are not connecting with the public” the next few weeks demonstrated the power of Louis Walsh’s words. The ensuing public and media backlash demonstrated the power of the embedded command “People don’t like you”. This all the more surprising as in Simon’s opinion Danyl is the best singer in the competition and was the hot favourite to win! Louis may not know what NLP is but what he said was an “embedded command” Joe Public was listening and obeyed your instructions. Every word carries meaning, so be careful what you say.

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